MJI UK e-briefing May 2008
Posted by redina on Wed, 04/22/2009 - 10:20
|
|
| Book of the
Month!
|
|
|
|
Ask A Question
Ask a Question
If you have a question about direct mail, case for support, legacies, or market research - we are here to help!
Use the link below to email us and we will respond as quickly as we can.
Your Question
|
|
|
|
Dear Friend,
Welcome to the May 2008 edition of our monthly
e-briefings.
Check out the articles and links below and make sure you don't miss our Online Fundraising Workshop coming up on 23rd of June.
Every blessing,
Redina Kolaneci
McConkey Johnston international UK
|
|
Research Insights:
Engaging with online donors
|
|
| by Bruce Cole , MJI USA
What are the demographics of online givers? What are they looking for when they decide to support a charity?
A survey conducted by CAF and ISP Poptel, the UK's leading co-operative Internet Service and Solutions Provider offers interesting responses to these questions and much more.
This research has identified a distinctive group of online supporters who are:
- young (aged 25-34)
- lower to middle income (£10,000-£30,000 annually)
- equally likely to be male or female
- heavy Internet users (nearly 60% used the
Internet daily last year, excluding e-mail)
This young online community of Internet-literate individuals may be an increasingly important group for fundraisers of the future. Why? Not because they are especially wealthy, but because they are actively seeking to give to charities efficiently, quickly and in a way that suits their e-lifestyle.
Read more
|
| 12 ways to strengthen relationships with major donors |
|
by Redina Kolaneci, MJI UK
1. Attach a personal note to newsletters and other communications with major donors.
2. Keep them informed about new initiatives. Send them copies of your press releases and of any media coverage your charity receives.
3. Invite major donors to meetings with overseas or field staff - give them opportunities to hear stories from the frontlines.
4. Invite your major donors to ministry trips to the mission field - so they can see what their gifts are making possible.
5. Send birthday cards to them - make them feel that they are members of your wider family.
6. Send notes to congratulate major donors for promotions, accomplishments, family occasions,etc.
7. Send autographed copies of any new publications written by your organization's staff members.
8. Visit major donors at their homes or offices and take an interest in their lives.
9. Pray with major donors, encourage them in their spiritual journeys.
10. Ask major donors regularly how they think the charity is doing and whether they are satisfied with your work.
11. Invite major donors to meet and network with other donors, to celebrate success and pray together.
12. Call or write to major donors to ask their advice regarding key initiatives or programmes they care about.
|
|
|
|
