Articles library

Here is a selection of short articles by members of the consulting team to give you new ideas and insights about issues you are addressing. The articles are in PDF format and you can open one by clicking on the title. We plan to update this section regularly with new articles.

• When Two Plus Two Equals More Than Four
• Market Research: Friend or Foe to Christian Charities?
• Four Ideas that can Help You Strengthen Your Charity's Brand
• Using Emotions in Fundraising: Observations and research findings
• Waiting to give: How to engage effectively with young donors?
• Does your charity need a logo makeover?