Market Research and Promotions: Because you can't do business with today with yesterday's tools and be around tomorrow

Here are some of the research services available to charities in the United Kingdom from McConkey • Johnston international:

Market research focusing on current donor profiles, identifying inactive donors or potential donors. This kind of research helps your organisation to identify the donors who care about your cause. And what's more important give you insights on how to continue cultivating relationships with them.

Donor Value Management and Donor Value Mapping - these are proprietary research tools designed to uncover important facts about your supporters, especially major donors, and to help you secure larger gifts.

Donor Value Mapping and Donor Value Management processes help you identify what really matters to your donors and how to align your asks at meetings, appeal and events with their interests in order to get a positive response every time.

Brand image and awareness research to help you understand how your charity's mission, values and activities are perceived by your supporters. What do your donors think of your activities? How well are your logo and work recognised by potential supporters? What is your charity's USP and how does that differ from that of other charities?

You can use insights gained through research to shape your publications or website and enable your staff to promote your cause more effectively as they relate to donors and beneficiaries.

Cause concept and copy testing to help charities generate interest and financial support from inactive donors, under 35 year olds and other groups.

Through workshops, consulting sessions and downloadable resources we can help your fundraising staff to create compelling direct mail pieces, annual reports, funding applications, brochures and marketing campaigns that help build upon your charity's identity and draw present and potential supporters closer to your work.