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Over 80 percent of evangelical Christians donated the same amounts of money in 2009 as they did in the years prior to the recession according to Why Christians Give, a new report on giving habits and attitudes of 21st century evangelical donors, published by McConkey Johnston international UK and the Evangelical Alliance.
The survey of 2,000 evangelical Christians carried out in August and September 2009 shows that the average amount donated was 11.5% of monthly household income of which 6.5% is donated to local churches and another 5% to Christian charities. Another 1.5% of income is donated occasionally to non-religious charities also.
However, the economic downturn is impacting Christian giving. Although the majority of the evangelicals are keeping their giving commitments nearly half of them (42 percent) are not taking on new giving opportunities.
Christian outreach, international relief and development and healthcare charities are the top three causes supported by evangelicals in a typical month.
Standing orders and direct debits are evangelical’s favourite ways of giving used by 56 percent of donors. The least popular way was online giving used only by 2 percent of donors.
Today’s evangelical donors are looking for meaningful relationships with the charities they support. They are likely to keep giving to charities that tell them how the money is being spent, truly appreciate their contributions and do not send them too many financial appeals.
Commenting on the research, Redina Kolaneci of MJI iUK
One thing is clear that one-size-fits-all stewardship and fundraising approaches are not going to work with new generations of donors who want to enter into dynamic partnerships with the charities they support.”
Steve Clifford, General Director of the Evangelical Alliance said: “Why Christians Give is a timely report. The church as we know it has changed. We can’t take it for granted the principles of stewardship are widely applied across our diverse church expressions. I believe this report is geared to educate and inform Christian leaders and charity fundraisers on this issue in a positive way.”
New insights on Christian Giving in the UK
June 2010
MJI UK is about to launch 'Why Christians Give' a new report about current and future trends in Christian giving in Britain
The launch of this report will take place Tuesday 22nd June 2010 in London
The event will:
Give some snapshots of current trends of giving to churches and charities.
Reveal some of the critical values that underline evangelical donors' decisions to give.
Profile the 21st century evangelical donor.
Highlight some of the future challenges facing churches and charities seeking to to engage with these donors.
'Why Christians Give' contains a wide range of findings from the Christian Giving Survey conducted late 2009 among a representative sample of 2,000 Evangelical Alliance members. It explores in depth the giving patterns, attitudes and motivations of today's evangelical donors.
The Christian Giving Survey was conducted by McConkey • Johnston international UK in partnership with the Evangelical Alliance. If you are interested in purchasing a copy of this report please contact Redina Kolaneci at: redina@mcconkey-johnston.co.uk
MJI UK is about to launch 'Why Christians Give' a new report about current and future trends in Christian giving in Britain
The launch of this report will take place Tuesday 22nd June 2010 in London
The event will:
Give some snapshots of current trends of giving to churches and charities.
Reveal some of the critical values that underline evangelical donors' decisions to give.
Profile the 21st century evangelical donor.
Highlight some of the future challenges facing churches and charities seeking to to engage with these donors.
'Why Christians Give' contains a wide range of findings from the Christian Giving Survey conducted late 2009 among a representative sample of 2,000 Evangelical Alliance members. It explores in depth the giving patterns, attitudes and motivations of today's evangelical donors.
The Christian Giving Survey was conducted by McConkey • Johnston international UK in partnership with the Evangelical Alliance. If you are interested in purchasing a copy of this report please contact Redina Kolaneci at: redina@mcconkey-johnston.co.uk
MJi UK hosts fundraising training day for Christian ministries in Australia
December 2009
Trimming your sails for the perfect storm - was the theme of one of the training sessions lead by Redina Kolaneci of MJi UK for representatives of 30 Christian charities in Melbourne, Australia.
Commenting on how the day went Redina said: ' I am delighted to have been invited by Christian Management Australia to do these training sessions for Christian CEO's and fundraising managers. It is interesting to see that they face the same challenges as UK charities so the principles for effective fundraising I shared will be very applicable to their working contexts.'
Redina hopes to return to Australia in 2010 and host another series of training events there.
Our Fundraising Benchmarks and Donor Performance Index (DPI) are now available to thankQ users
30th March 2009
In the current economic climate fundraising reports that can help you identify your charity's most profitable donors and use your limited marketing budget to strengthen your relationship with them are vital to meeting your income generation targets.
We know that working without insights is not an option for charities that want to survive the recession and thrive in the future. That is why we are partnering with ESiT, one of the largest database providers to charities (thankQ) to offer our Fundraising Benchmarks & Donor Performance Index (DPI) reports as part of their latest version of thankQ 7; for existing customers the reports can also be built into earlier versions.
These reports developed by our consulting teams in the USA and UK will help thankQ users to gain vital insights about their charity's supporters, to reduce attrition rates, to invest strategically in fundraising activities that bring the best results and set information based Key Performance Indicators for their fundraising plans.
To help fundraisers use these reports effectively we are offering a special in-house training package to thankQ users who want to make effective use of these reports.
If your charity is a thankQ user do come along to the User Group meeting on the 9th of June 2009 where you will have the opportunity to see how these reports can help you improve the effectiveness of your fundraising.
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New clients come on board with McConkey • Johnston international UK
February 2009
This spring we are delighted to welcome three new clients who have chosen us to help them strengthen their fundraising and communications. They are Mission Direct, Innovista and Starfish Asia.
Each one of these new clients has unique growth challenges and opportunities. That is why we are developing tailor made responses for each of them in the areas of strategic planning for the future, major donor fundraising, volunteering and direct mail.
Commenting on our involvement with them, Nigel Hyde Chief Executive of Mission Direct said: ‘You have helped us so much already. I love your ability to understand complex issues and express them in easy to understand terms. By developing a joint up strategy for us rather than a series of initiatives you are helping us to make better use of our marketing and fundraising budgets. You have a wonderful "hands on" approach, helping us to get things done rather than just telling us what to do.
We sincerely hope that the other clients would be as satisfied as Mission Direct.