Fundraising Management: Helping charities to win and keep the right kind of donors

The breadth of knowledge and professional experience enables McConkey • Johnston international consultants to offer their expertise on all aspects of designing and implementing an effective fundraising strategy including:

Strategic reviews of fundraising and communications to assess the effectiveness of your fundraising activities and help you raise more money in the future.

During the review process we evaluate a charity's mission, vision and values. We also measure the effectiveness of fundraising and marketing plans, activites and packages used. A key outcome of the review is an integrated fundraising and communications plan with key performance indicators and resources to enable the charity to raise more money in the future.

Design and implementation of targeted fundraising programmes for increased financial support from major donors, regular givers and online supporters.

Recognising the important role major donors play for many charities we are committed to helping our clients to design and implement successful major donor programmes. Our involvement includes: designing the framework of the programme, producing a case for support and other related resources, training senior staff on how to do 'face to face' asks, host sucessful fundraising events, etc.

The rapid growth of Internet usage and social networking sites is providing excellent opportunities for charities to growing their support base through e-communications. In this new environment we are helping clients to developing e-fundraising strategies, web advertising, targeted email campaigns, etc.

Fundraising performance indicators reports that can help you find out how your fundraising activities and programmes are performing in terms of ROI's, new donors gained, donor retention and attrition rates and much more.

A unique strength of our consultancy is running comprehensive fundraising reports that can help you find answers to questions about the lifetime value of your donors, the most effective communications tools, the type of fundraising messages your audience responds best to and more.

To discover how your charity can benefit from our reports and analysis check out our Fundraising Fitness Test.

Developing cause concepts and writing copy for fundraising packages to raise money through direct mail, church partnership packs and other related materials.

We have developed a wide range of fundraising packages ranging from new donor acquisition packs to donors renewals series, donor welcome packages, newsletters, regular giving brochres, etc.

We are committed to getting you the highest possible return for every pound you invest into your fundraising and communications

Legacy promotion campaigns to undertake donor research and develop materials for promoting legacy giving amongst your donors.

Because legacies are the bedrock for developing and launching new initiatives we pay special attention to the development of legacy campaings that promote legacy giving all year around.