Our 2012 Fundraising Workshops
How to Retain Donors and Raise More Money through Direct Mail and E-mail
- Date: 16th April 2012
- Cost: £85 per person (ask for an invoice to your charity or make cheques payable to McConkey Johnston UK).
In today's crowded marketplace the charities that are raising more money for their causes are those who are cutting through the 'clutter and noise' with clear, engaging and accessable messages that appeal to the new generations of donors.
Charities that are using direct mail and e-mail successfully are transforming passive constituents into active donors and volunteers. They are keeping their first-time donors and are encouraging past donors to give again and again. In short, they are creating growing, predicatable income for their work even in these tough times.
If you want to learn how to run sucessful direct mail and e-mail fundraising initiatives then this one day workshop is just for you.
By attending our workshop you will learn:
- The top 10 truths about direct mail and e-mail fundraising;
- The essentials of setting up and running sucessful direct mail and e-mail programmes including what works, what doesn't and why;
- The key principles for targeting your mailings in order to reduce costs and increase income;
- How to write effective appeals packages and other communications that connect;
- How to ask for a gift in creative ways (needless to say there are more ways than one);
- How to do integrated multi-channel appeals for increased success;
- How to measure the success of your fundraising activities - basic fundraising reports you need to know and use.
Book your place today by contacting: redina(at)mcconkey-johnnston.co.uk or call Redina on: 0777 558 2696.
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